River Island x Yxng Bane

River Island x Blood Brother Campaign (YXNG BANE)

To celebrate the release of the River Island x Blood Brother collection, we collaborated River Island to have Yxng Bane as the lead speaker for a series of intimate interviews discussing the ever-changing digital world the collection is inspired by. Exploring their personal relationships with technology and how it’s shaped their lives and careers, as well as debuting the RI x Blood Brother collection. 

As part of River Island's collaboration with Blood Brother, the brand also held an exclusive in-store panel discussion with Yxng Bane at their flagship store in Oxford Street. "Exploring the intersections of Fashion, Music and Tech". The event was live streamed on River Island Instagram profile with 1.9m followers.