Brief: Footasylum Dripmade Brand Launch

Client: Footasylum
Project: Dripmade Brand Launch

Objective:

Footasylum set out to introduce Dripmade, its exclusive in-house fashion label, as a dominant force in UK streetwear. The primary goals were to build strong brand awareness, establish cultural credibility, and drive consumer demandwithin the urban fashion space.Strategy:

We worked in a talent management capacity between Footasylum and Clavish, a rising UK rap star known for his effortless style and credibility within the fashion and music space. The campaign leveraged his influence to introduce Dripmade to an engaged audience, ensuring authenticity in brand perception.

Key elements of the campaign included:

• Hero Video Campaign: A high-production video featuring Clavish styling Dripmade pieces, seamlessly integrating the brand into his lifestyle and persona.

• Social Media Amplification: Exclusive content across Clavish’s and Footasylum’s channels, including Instagram reels, TikTok activations, and behind-the-scenes snippets..

• Retail & Digital Rollout: In-store promotional materials featuring Clavish, alongside an e-commerce push with dedicated landing pages and editorial content.

Results:

• Massive Reach – Campaign content amassed millions of impressions across social platforms, with high engagement rates.

• Authenticity Resonated – Clavish’s involvement created organic buzz, leading to increased credibility and desirability of Dripmade.

• Sales & Brand Lift – Dripmade items featured in the campaign experienced high sell-through rates, solidifying the brand’s position in the market.

• Cultural Relevance: Clavish’s organic integration with Dripmade solidified the brand’s credibility among its target audience, leading to sustained interest beyond the initial launch.

Conclusion:

The Clavish x Footasylum Dripmade launch successfully positioned the brand as an essential player in UK streetwear. Through authentic storytelling, strategic influencer alignment, and cross-platform engagement, Dripmade established itself as a must-have label within the urban fashion scene.

Brief: Nike x Nemzzz Campaign Launch

Objective:

Nike and Footasylum aimed to deepen their cultural relevance among Gen Z consumers in the UK, we assisted this objective by partnering with rising rap talent Nemzzz. The goal was to celebrate individuality, connect authentically with youth culture, and drive buzz around key Nike product lines available at Footasylum.

Our Role:

We led on the full campaign and strategy, ensuring Nike and Footasylum’s objectives were met through a culturally authentic, high-impact approach.

Strategy:

• Talent-Driven Storytelling: We positioned Nemzzz as a true voice of the new generation, seamlessly aligning his narrative with Nike’s brand ethos and Footasylum's positioning within youth culture.

• High-Impact Visuals: Foot Asylum produced a vibrant suite of photo and video content that captured Nemzzz’s unique style and energy, reinforcing brand messaging.

• Cross-Channel Rollout: Were through executed a strategic amplification plan across Footasylum’s digital platforms, Nemzzz’s social media, and key influencer networks to maximize exposure.

Impact:

• Cultural Resonance: Strengthened both Nike's and Footasylum’s presence within emerging youth culture.

• Social Engagement: Drove high levels of interaction, shares, and organic buzz across multiple digital touchpoints.

• Retail Uplift: Increased consumer traffic and purchase intent around Nike products stocked at Footasylum.

Through our leadership in campaign strategy and execution, we successfully helped Nike and Footasylum deepen their cultural credibility and strengthen their connection with a new generation of consumers.

Client: Footasylum
Project: Does The Shoe Fit - Season 3

Objective:

Footasylum aimed to solidify "Does The Shoe Fit" as a leading digital entertainment series while amplifying its cultural footprint and audience engagement across key social platforms. By bringing on Konan as the main guest for Season 3, the goal was to elevate the show’s credibility, attract new audiences, and drive record-breaking viewership.

Our Role:

We led talent management and social media strategy for the campaign, ensuring seamless execution across platforms while maximizing visibility and engagement.

Strategy:

• Strategic Talent Curation: We secured Konan as the main guest, aligning his star power and authentic cultural influence with the show's dynamic energy.

• Social Management: We crafted and implemented a full social content plan, including teasers, behind-the-scenes exclusives, and meme-driven assets to boost organic sharing.

• Audience Amplification: We coordinated with Footasylum’s and Konan's digital teams to synchronize posting schedules, optimize reach, and engage target communities.

• Content Optimisation: Developed platform-specific strategies to tailor content for YouTube, Instagram, TikTok, and Twitter, maximising audience retention and shareability.

Impact:

• Record-Breaking Views: Season 3 surpassed 33 million views, becoming the most-watched season in the show's history.

• Cultural Buzz: Konan’s presence created significant online conversation, helping "Does The Shoe Fit" trend across multiple platforms.

• Social Growth: Substantial increases in Footasylum's subscriber and follower counts across YouTube and Instagram during the season’s run.

• Brand Affinity: Strengthened Footasylum's reputation as a brand deeply embedded in urban culture and entertainment.

Through expert talent management and a robust social strategy, we helped Footasylum take "Does The Shoe Fit" to new heights, solidifying its place as a staple within UK digital culture.